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What is Digital Marketing?

Digital marketing comprises all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and other websites to connect with current and potential customers.

 Who needs this course?

  • Marketing Professionals 
  • Businesspeople 
  • Students
  • Any professional from any field
  • Individual considering a career in Marketing

Course Outcome or Course Benefits

 On successful completion of this module, the learner will be able to: 

  • Explain the role and importance of digital marketing in a rapidly changing business landscape.
  • Discuss the critical elements of a digital marketing strategy.
  • Illustrate how the effectiveness of a digital marketing campaign

can be measured 

  • Demonstrate advanced practical skills in standard digital marketing tools such as SEO, SEM, Social media & Blogs

Course Structure

  • An Introduction to Digital Marketing 
  • Search Engine Optimization (SEO) 
  • Search Engine Marketing 
  • Pay Per Click 
  • Digital Display Advertising 
  • Email Marketing 
  • Social Media Marketing 
  • Mobile Marketing 
  • Analytics 
  • Strategy and Planning