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ACCOUNTING AND FINANCE TRAINING

SOCIAL MEDIA STRATEGY FOR THE TRAVEL INDUSTRY – IATA

COURSE OVERVIEW

Social media is the most sought after marketing tool of modern era for both home-based travel agent and those who are working at a large travel agency. This certificate course by IATA will help learners how to define their marketing goals and target audience, create engaging content, determine social media marketing budget and promote their travel business. These informed decisions allows to focus your efforts on the right social media platforms and convert leads into sales. Learners will also explore how to create social media content that is consistent, meaningful, and reaches the desired audience across different platforms.

LEARNING OBJECTIVES

On course completion candidates will have the skills to:

  • Create a customized social media strategy

  • Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube

  • Create engaging content to market your products and services

  • Determine budget for your social media marketing activities

  • Interpret analytics to track social media marketing progress

COURSE OUTLINE

  • Step-by-step guidance to create a social media strategy

  • Creating your keywords and hashtags to be discoverable

  • Developing a branding guide to create brand awareness

  • Social media platform tips and best practices

  • Developing customized content

  • Analytics and ROI

WHO SHOULD ATTEND

IATA Social Media Strategy For The Travel Industry certificate course is recommended for:

  • Any individual who wishes to pursue a career in Aviation, Travel and Tourism sector

  • Students of travel and tourism courses

  • Independent and home-based travel agents

  • Agent working for small to large travel agencies

  • Tour operators

EXAM INFORMATION

  • Online exam with remote supervision (OERS)

  • Total Number of Questions                        : 10

  • Exam Format                                                   : Multiple Choice Questions

  • Duration                                                            : 30 Minutes

  • Passing Grade                                                  : 80%

  • Distinction                                                        : 90%

  • Number of exam Attempts                         : 2